Resonance has a special meaning for us because it describes a natural phenomenon of amplified change. In physics a small driving force can produce exceptionally large oscillations when those driving impulses occur at the resonant frequency.
Resonance also means to deeply relate or strike a chord with someone. This is felt when a message or action resonates with an audience.
Similarly, when a product or venture resonates with a market, there is an amplified effect that occurs. The venture has additional power and a natural momentum helps carry it along.
At RESONANZ Group we’re always looking for that point of resonance where small actions have large effects.